Brand Guide
How to refer to Observation.org and related brands on the web, in print, and in other media.
When referring to our work, organisation, or global community, use Observation.org unless there is a specific reason to highlight another platform or related brand.
Any questions? Contact info@observation.org.
Quickstart
- Capitalize the site name.
- Use the https link, without www prefix.
- Download the correct SVG logo for the site from this page.
| Correct | Wrong |
|---|---|
| Waarneming.nl | waarneming.nl |
| Waarneming.nl | www.waarneming.nl |
| https://waarneming.nl | https://www.waarneming.nl |
| https://waarneming.nl | http://waarneming.nl |
Our brands
Main platform and default brand.
| Name | Observation.org |
|---|---|
| Link | https://observation.org |
| Logo (SVG) | Download |
National platform for The Netherlands.
| Name | Waarneming.nl |
|---|---|
| Link | https://waarneming.nl |
| Logo (SVG) | Download |
National platform for Belgium (Dutch).
| Name | Waarnemingen.be |
|---|---|
| Link | https://waarnemingen.be |
| Logo (SVG) | Download |
National platform for Belgium (French).
| Name | Observations.be |
|---|---|
| Link | https://observations.be |
| Logo (SVG) | Download |
National platform for Spain.
| Name | Observation.es |
|---|---|
| Link | https://observation.es |
| Logo (SVG) | Download |
Outdated brand for the international platform.
| Name | Observado.org |
|---|---|
| Link | https://observado.org |
| Logo (SVG) | Download |
Other logos
ObsIdentify app logo
| Use specifically for the app ObsIdentify. | |
| Logo (SVG) | Download |
|---|
Logo without site name
| Use as icon or supporting image. | |
| Logo (SVG) | Download |
|---|
Foundation logo with name
| Use for Observation International Foundation. | |
| Logo (SVG) | Download |
|---|
Color scheme and font
The blue color we use is hex #0066b1 (RGB 0, 40, 69; CMYK 100, 42, 0, 31).
The font we use is Ubuntu.
Contact: info@observation.org.